Olmeca Tequila Global Brand Repositioning

We rebranded Olmeca, a Pernod Ricard

tequila. Based on our new positioning of

"Nights Made Immortal" we leveraged the

Olmeca bottle and Olmec myths of

spirit animals to create a distinctive look.


This allowed is to produce iconic key

visuals and creative pack shots for use

across all Olmeca’s markets.

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